- Urdu version of the media release is attached
Lahore, 9 June 2021: Pakistan Cricket Board and Unilever have further strengthened their partnership with Surf Excel becoming Pakistan national men's cricket team’s official detergent partner for the year 2021.
The partnership with Surf Excel covers an exciting season of home cricket including series against England, New Zealand and the West Indies.
PCB and Unilever joined hands last year for a historic social awareness campaign with Lifebuoy around hygiene behavior. The budding partnership then grew into a domestic cricket partnership with Surf Excel and a yearlong Pakistan men’s cricket team partnership with Lifebuoy.
PCB Director – Commercial, Babar Hamid: “Our partnership with Unilever is strengthening with the passage of time and we are delighted to have Surf Excel as our official detergent partner for Pakistan national men’s team’s home series.
“Pakistan cricket fans have a lot to look forward to in the upcoming home season with tours from England, New Zealand and the West Indies. Our partners like Unilever are extremely valuable to us as their contributions go a long way in ensuring that we deliver top quality domestic and international events and bi-lateral series.
“In the recent days, we have overcome some big challenges to ensure that the Abu Dhabi-leg of the HBL Pakistan Super League 6 takes place. We would now set our focus on our upcoming home assignments in our pursuit of further improvement in all aspects and world-class delivery of our international home season.
“The passionate cricket fans of the Pakistan team both in Pakistan and around the world have a lot to look forward to and we hope to live up to their expectations both with on-field performances and top-class delivery of the home season in our own stadiums.”
Unilever Director Marketing Home, Care Munir Hasan: “Surf Excel believes that ‘Jo Koi Nahi Karsakta.. wohi tow champion karta hai’. And there could not be more apt words to describe our beloved cricket team as well.
“This is why we have partnered with the PCB to introduce first of its kind ‘Daaghon ka champion’ trophy, to encourage our young stars to play their best game on the field and recognize their uninhibited cricket spirit. All without bothering about the stains, after all Surf Excel hai na.”
