Lahore December 19: The PCB would like to reiterate its commitment to its premier First-Class tournament, Quaid-e-Azam Trophy and confirm that this year’s final will also be broadcast LIVE on PTV Sports.
The Final will have a title sponsor as per the previous practice of the last ten years, and PTV Sports, our Domestic Broadcast partner, will be beaming the match LIVE. All the usual Branding/Marketing practices will be carried out for the Final.
It is important to understand that unlike other cricket Boards in the region, the PCB sells Domestic Cricket rights on an exclusive basis and the Quaid-e-Azam Trophy is an integral part of the package sponsorship deal.
Most other cricket boards especially in the Asian region, bundle their International Cricket sponsorship/broadcast deals with Domestic cricket. PCB on the other hand makes an exclusive effort and succeeds in selling Domestic Cricket sponsorship rights separately.
The PCB Marketing Department is committed to further improving the existing deals with its sponsors for both Domestic and International cricket, at the same time modern digital broadcast practices are being considered for the next season.
